Schwepps water bomb fight

The Schwepps water fight might only be a brief advert to show of the bubbly nature and joy of their product but that doesn't make it any less visually exciting. There are a few different versions of this advert but they all have much he same thing in common, they are all shot in breathtakingly slow motion and all centre around the overwhelming joy of the simple water balloon.

One of the best elements of this advert is within the very first shot. Guest at a black tie dinner event in a luxurious looking house are near frozen in time with giant smiles on their faces as they hurl water bombs at one another. The juxtaposition of this simple childhood playground activity so perfectly overlaid with high class serious affair demonstrates one of Schwepps main themes for this ad campaign; we are all still children at heart.

My other favorite element of this video, aside from the visual treat of watching water bombs burst increadiblty slowly, is the way it edited. We open on the formal event with water missiles already in flight. However the gratification of the first balloon bursting is delayed for a few more shots as we see watery ecstasy flying dangerously close to bursting. As the editing builds our expectations to a crescendo the music too ramps up to the moment we have been awaiting, savoring.

The first balloon bursts.

It is followed in kind by a domino effect as water bomb after water bomb sheds it's skin and rains glistening sparkles of crystal clear water onto the joy filled crowds below. This isn't a revolutionary idea from an ad company but it does perfectly portray Schwepps message about having fun and having gorgeous refreshment. Even without the imagination this spot is a joy to watch just for the slow-mo and the memories of long past water fights that come with it.

Enjoy.